Proving Ground is a new cafe that opened in Columbia, Illinois. They feature premium custom roasted coffee and fresh, locally sourced foods. Opening a restaurant is no easy feat, so when the owners approached us to create a simple website to let people know a bit more about them, we knew that the turnaround would have to be quick with little feedback from the very busy client.
We originally had the concept of creating a one-page website, but after getting to know the needs of the client, and the extensive menu that they had which they wanted to be represented on the website, we knew a one-pager wouldn’t do. We created additional pages for the menus, and made it easy to view from both desktop and mobile devices as many customers would be ordering on-the-go.
Mobile was a key part of our design consideration since many people use their phones to find out info about places they want to eat or order from. We made sure that the most important information – phone number & store hours – were easily visible and accessible in the top of the mobile format.