What We Did

Web Design, Logo Design, Branding

Project Turnaround

1 month

Launch Date

January 2017

Graphic Design, Web Design
About This Project

Jen, founder of Practically Perfect Vacations, had made the big decision to part ways from her previous agency and start her own Disney Vacation Travel Planning Agency. She reached out to us to help her create a brand, design style, and website from the ground up. We were excited to help her out, as we were inspired by her entrepreneurial vision. Her desire to go 150% to help her clients resonated strongly with our own mantra, and on our first call, we immediately clicked.

We brainstormed with her and developed a logo, design style, business cards, and website. One challenge we happily took on was that Jen wanted to incorporate her love of Mary Poppins into her brand and website. We looked for ways to do this without being cheesy or over-dramatized.

The website was a key touchpoint for us to focus on, as it is usually the first or second place a potential client would go to learn about her services. We wanted to make it fun, clear, and engaging, and offer important resources, information and an easy way to request a quote or get in touch with her. A mobile friendly version of the site was also important.