What We Did

Logo Design, Brand Design, Web Design, Social Media Marketing

Turnaround Time

2 weeks

Project Launch

March 2020

Category
Graphic Design, Social Media, Strategy, Web Design
About This Project

Farm Ranch Homestead was a pet project that I embarked on in the early days of COVID-19 lockdown. I have a great passion for regenerative agriculture and supporting local sustainable growers. I had seen other website directories that listed farms, but the user experience was poor. So I decided to take on the challenge and design and build a brand and website myself.

Within two weeks time, we had over 70 local growers in Colorado listed on the website. I searched each of them out and asked them for permission to be listed.

The website has a UGC component where users can create accounts and add their own listings. The owners can then edit and view their own listings using the Listing Dashboard.

I also started building the brand on Instagram and Facebook. Using a variety of strategies including frequent engagement with other users, daily posts, and purchasing ads, I was able to grow the Instagram profile and Facebook Page to nearly 900 followers on each platform.

This project is currently on hold as I had to return my focus to my other priorities in life, mainly my family and homeschooling. If you are interested in learning more about this project, please don’t hesitate to contact me!