One of the most important things to keep in mind when you are planning and executing your social media strategy is that there should always be a value exchange between your brand and your audience. Social media is fundamentally a virtual representation of real world relationships. And...

A digital marketing strategy is what determines the way you should go about presenting your business in the digitally connected world. The most commonly used forms of digital media in marketing would be websites, social media, online video, mobile web and mobile apps. Generally, for small businesses, these are...