Google's Announcement Google has announced that they are "expanding its use of mobile-friendliness as a ranking signal", which, in layman's terms means that a site that is mobile-friendly will help it show up higher in Google searches. Here is their announcement: https://support.google.com/adsense/answer/6196932?hl=en Why mobile matters Why does it matter so much? There is a huge...

One of the most important things to keep in mind when you are planning and executing your social media strategy is that there should always be a value exchange between your brand and your audience. Social media is fundamentally a virtual representation of real world relationships. And...

Our ten rules to live by when considering social media marketing for your small business. [ordered_list] Thou shall provide value to the audience Thou shall know your purpose of being on social media and measure accordingly Thou shall use proper grammar and spelling Thou shall not linkbait Thou shall honor the original content...

Beloved photo-sharing app, Instagram, announced a few days ago that advertising for businesses of all sizes was now available in Hong Kong and Asia. What does this mean for your small business? Should you look into Instagram ads? Here are a few things to consider. Instagram Ads 101 There...