Do you Fiverr?

Have you heard of Fiverr? It’s a website where freelancers of all sorts (designers, coders, translators, business strategists, etc.) offer their services, with the basic service starting at only US $5.

As with any website that offers inexpensive freelancers-for-hire, there is much controversy surrounding whether small business owners should outsource their business marketing needs to people who are willing to do it for as little as five U.S. dollars.

Should anything important to your business cost so little? As someone who believes in high quality, strategically minded marketing work, I’ve struggled with the same thoughts.

However, I’ve found that Fiverr, if used wisely and with caution, can be enormously helpful to a marketer or small business owner.

So let me break it down into what I think Fiverr is and isn’t good for in relation to the work that I typically do.

Let me start with what I would NOT use Fiverr for:

  • I would never use Fiverr to create a website for my business or any of my clients’ businesses. I believe that the creation of a user-friendly, clean and functional website requires a lot of strategic thinking, which should never cost as little as $5, or even the slightly greater amounts that are suggested on the site.
  • I would never use Fiverr for branding. Similar to the point above, branding of a business is complex and shouldn’t cost $5.

However, I would (and have) used Fiverr for these things:

  • Translation. I’ve had a couple clients request English to Chinese translations for their website and I’ve found that there are certain freelancers on Fiverr that offer good translation services for a good prices (for example, one offers 200 words for $5). I’ve had my Chinese clients read through the resulting translation and confirm that it is accurate. Caveat is that I wouldn’t suggest using a translator unless you can have a native speaker double check at least one round of their translations.
  • Migrating websites. After I create a website in test mode on my server, I use a Fiverr freelancer to help me migrate it to the final location online. This is a very straightforward and mechanical process that doesn’t require strategy, and for $5, it saves me the time of having to do it myself.

I think a good general rule to give yourself is that if a project requires strategic thinking, it is likely not going to be something you will find through Fiverr – you’re better off asking around for recommendations on companies or freelancers that do good work.

Also, make sure you carefully vet a Fiverr freelancer before you hire them. Check out their reviews, ask them questions. In some cases, it might be worth it just to pay the $5 to give it a try, but don’t do it if whatever you’re trying is irreversible or hard to undo!

Have questions about what First Days Digital can do for your small business? We’d love to hear from you!

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