I want to respond to a question that a fellow mom and small business owner in HK posted on our Facebook page. How do you convert people who get to your website to like your Facebook or Instagram page? Great question. First thing we have to understand is...

One of the most important things to keep in mind when you are planning and executing your social media strategy is that there should always be a value exchange between your brand and your audience. Social media is fundamentally a virtual representation of real world relationships. And...

Our ten rules to live by when considering social media marketing for your small business. [ordered_list] Thou shall provide value to the audience Thou shall know your purpose of being on social media and measure accordingly Thou shall use proper grammar and spelling Thou shall not linkbait Thou shall honor the original content...