Google's Announcement Google has announced that they are "expanding its use of mobile-friendliness as a ranking signal", which, in layman's terms means that a site that is mobile-friendly will help it show up higher in Google searches. Here is their announcement: https://support.google.com/adsense/answer/6196932?hl=en Why mobile matters Why does it matter so much? There is a huge...

There's a lot of industry jargon in digital marketing, and if you don't understand the big picture, terms and acronyms can often go from confusing to completely incomprehensible. Let's take a minute and shed some light on the major difference in Search - SEO & SEM. If you don't...