A new online store has just launched, and everything they sell is just $3. Brandless states on their website About Us page - "Our mission is deeply rooted in quality, transparency, and community-driven values. Better stuff, fewer dollars. It's that simple." The company claims that we...

Have you heard of Fiverr? It's a website where freelancers of all sorts (designers, coders, translators, business strategists, etc.) offer their services, with the basic service starting at only US $5. As with any website that offers inexpensive freelancers-for-hire, there is much controversy surrounding whether small...

I recommend using Wordpress as the website builder for most of my small business clients because it is free, flexible, extremely well established, and has an extraordinary variety of features that can be plugged into the site. From well-designed theme templates to SEO to eCommerce, Wordpress works so well...

There's a lot of industry jargon in digital marketing, and if you don't understand the big picture, terms and acronyms can often go from confusing to completely incomprehensible. Let's take a minute and shed some light on the major difference in Search - SEO & SEM. If you don't...

Our ten rules to live by when considering social media marketing for your small business. [ordered_list] Thou shall provide value to the audience Thou shall know your purpose of being on social media and measure accordingly Thou shall use proper grammar and spelling Thou shall not linkbait Thou shall honor the original content...

Beloved photo-sharing app, Instagram, announced a few days ago that advertising for businesses of all sizes was now available in Hong Kong and Asia. What does this mean for your small business? Should you look into Instagram ads? Here are a few things to consider. Instagram Ads 101 There...

A digital marketing strategy is what determines the way you should go about presenting your business in the digitally connected world. The most commonly used forms of digital media in marketing would be websites, social media, online video, mobile web and mobile apps. Generally, for small businesses, these are...