The First Days Blog

Helping small business stay updated on relevant digital news and guidance on digital marketing strategy. (And a little bit about parenthood too.)

There's a lot of industry jargon in digital marketing, and if you don't understand the big picture, terms and acronyms can often go from confusing to completely incomprehensible. Let's take a minute and shed some light on the major difference in Search - SEO & SEM. If you don't...

Our ten rules to live by when considering social media marketing for your small business. [ordered_list] Thou shall provide value to the audience Thou shall know your purpose of being on social media and measure accordingly Thou shall use proper grammar and spelling Thou shall not linkbait Thou shall honor the original content...

Beloved photo-sharing app, Instagram, announced a few days ago that advertising for businesses of all sizes was now available in Hong Kong and Asia. What does this mean for your small business? Should you look into Instagram ads? Here are a few things to consider. Instagram Ads 101 There...

A digital marketing strategy is what determines the way you should go about presenting your business in the digitally connected world. The most commonly used forms of digital media in marketing would be websites, social media, online video, mobile web and mobile apps. Generally, for small businesses, these are...