The First Days Blog

Helping small business stay updated on relevant digital news and guidance on digital marketing strategy. (And a little bit about parenthood too.)

I want to respond to a question that a fellow mom and small business owner in HK posted on our Facebook page. How do you convert people who get to your website to like your Facebook or Instagram page? Great question. First thing we have to understand is...

A new online store has just launched, and everything they sell is just $3. Brandless states on their website About Us page - "Our mission is deeply rooted in quality, transparency, and community-driven values. Better stuff, fewer dollars. It's that simple." The company claims that we...

Watching trends spread among school aged kids in America is almost as subtle as watching the ripples from a 2 ton boulder dropped in a pond. Some trends are fun and educational, and some (like fidget spinners and bottle flipping)...

Have you heard of Fiverr? It's a website where freelancers of all sorts (designers, coders, translators, business strategists, etc.) offer their services, with the basic service starting at only US $5. As with any website that offers inexpensive freelancers-for-hire, there is much controversy surrounding whether small...

I can't lie, I love working with small business owners who have kids. Don't get me wrong, all of you who don't have kids - I do love working with you too, but I extra love working with ones who have children. Why do I love...

Google's Announcement Google has announced that they are "expanding its use of mobile-friendliness as a ranking signal", which, in layman's terms means that a site that is mobile-friendly will help it show up higher in Google searches. Here is their announcement: https://support.google.com/adsense/answer/6196932?hl=en Why mobile matters Why does it matter so much? There is a huge...

One of the most important things to keep in mind when you are planning and executing your social media strategy is that there should always be a value exchange between your brand and your audience. Social media is fundamentally a virtual representation of real world relationships. And...

I recommend using Wordpress as the website builder for most of my small business clients because it is free, flexible, extremely well established, and has an extraordinary variety of features that can be plugged into the site. From well-designed theme templates to SEO to eCommerce, Wordpress works so well...

There's a lot of industry jargon in digital marketing, and if you don't understand the big picture, terms and acronyms can often go from confusing to completely incomprehensible. Let's take a minute and shed some light on the major difference in Search - SEO & SEM. If you don't...