The First Days Blog

Helping small business stay updated on relevant digital news and guidance on digital marketing strategy. (And a little bit about parenthood too.)

I can't lie, I love working with small business owners who have kids. Don't get me wrong, all of you who don't have kids - I do love working with you too, but I extra love working with ones who have children. Why do I love...

Google's Announcement Google has announced that they are "expanding its use of mobile-friendliness as a ranking signal", which, in layman's terms means that a site that is mobile-friendly will help it show up higher in Google searches. Here is their announcement: https://support.google.com/adsense/answer/6196932?hl=en Why mobile matters Why does it matter so much? There is a huge...

One of the most important things to keep in mind when you are planning and executing your social media strategy is that there should always be a value exchange between your brand and your audience. Social media is fundamentally a virtual representation of real world relationships. And...

I recommend using Wordpress as the website builder for most of my small business clients because it is free, flexible, extremely well established, and has an extraordinary variety of features that can be plugged into the site. From well-designed theme templates to SEO to eCommerce, Wordpress works so well...

There's a lot of industry jargon in digital marketing, and if you don't understand the big picture, terms and acronyms can often go from confusing to completely incomprehensible. Let's take a minute and shed some light on the major difference in Search - SEO & SEM. If you don't...

Our ten rules to live by when considering social media marketing for your small business. [ordered_list] Thou shall provide value to the audience Thou shall know your purpose of being on social media and measure accordingly Thou shall use proper grammar and spelling Thou shall not linkbait Thou shall honor the original content...

Beloved photo-sharing app, Instagram, announced a few days ago that advertising for businesses of all sizes was now available in Hong Kong and Asia. What does this mean for your small business? Should you look into Instagram ads? Here are a few things to consider. Instagram Ads 101 There...

A digital marketing strategy is what determines the way you should go about presenting your business in the digitally connected world. The most commonly used forms of digital media in marketing would be websites, social media, online video, mobile web and mobile apps. Generally, for small businesses, these are...